Sophie Simpson

Entrepreneur, Fashionista, and Founder of Atteline

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Hosted by

Hilmarie Hutchison

Co-Host

Shirin Zemmo

About Sophie Simpson

Entrepreneur, Fashionista, and Founder of Atteline

Sophie Simpson is the Managing Director and Founder of Atteline, a fashion, beauty/wellness, design, and consumer corporate PR agency headquartered in Dubai, UAE.

Sophie, alongside her team, leverages global experience, regional insight, and local expertise to package, protect and propel the brands she believes in across the consumer and corporate landscape.

About this Episode

We talk to Sophie about her interesting journey from Bermuda to Dubai. How her love for fashion has led her to a successful career in PR. Sophie tells us about why she decided to start her own PR agency and how her previous experiences have helped her build her brand and team at Atteline.

She shares her challenges and triumphs and gives tips to other aspiring entrepreneurs and PR professionals. Tune in for a lovely conversation!

“I come from an entrepreneurial family so that has always led me to be looking for that opportunity and I think from a young age I thought, I would like to have my own businesses.”
Sophie Simpson

“You have to realize the importance of a strong team and the ability to work together remotely. It was a success for us and I just think it really added that element of trust and support and that respect.”

– Sophie Simpson

Show highlights

If you don’t have a team culture, you don’t have respect for each other, you’ll never grow as a company and I think it’s one of the most important values Click To Tweet

“Having worked as a journalist, it helped me realise we all have the same goal, we have our own objectives for the company or brand we worked for, so it’s definitely made me more mindful and compassionate of everyone, so different deadlines, and needs.”

Sophie Simpson

“First and foremost is family. We are a family at Atteline. As a team, we have to operate together with loyalty, support, encouragement, respect, professionalism.”
Sophie Simpson

“Covid has reinforced the purpose of the business, that the delivery for your clients has to remain the same in the good times and bad times. There was a lot of need for agility, flexibility and scope, it was a great moment to remember to be dynamic and also a great learning curve for not just the team but also myself.”
Sophie Simpson

My biggest advice to other business owners, firstly trust your business plan. - Sophie Simpson Click To Tweet