Chair & Vice Chair of the PRCA MENA’s NextGen Arabia Committee
About Bianca Riley & Suzanne Kanianthra
Chair & Vice Chair of the PRCA MENA’s NextGen Arabia Committee
Bianca Riley is an Account Director at Atteline, a fashion, beauty, design and consumer corporate PR agency headquartered in Dubai, UAE. With both boutique and international agency experience, Bianca brings global best practice to brands in the region to bolster communications and protect brand reputation. Bianca was recently awarded the Rising Star award with the PRCA MENA and was shortly thereafter appointed as the Chair of its NextGen Committee, which was established by the Public Relations Communications Association (PRCA MENA) with the aim of providing mentoring and networking opportunities for young Arabic PR professionals, advising them on how to navigate the industry landscape and their careers by senior, experienced professionals.
Suzanne is an Associate Director at Golin MENA which is also a PR agency here in the UAE. Suzanne has some incredible achievements, she was listed in the ‘under 30’ list of ‘Faces to Watch’ in PR by Campaign Middle East in 2019, as well as representing the Middle East as a Young Lion at the Cannes Festival of Creativity in 2019. Now Bianca and Suzanne have teamed up to be chairs of PRCA MENA’s new regional group called NextGen.
About this Episode
In this episode, Shirin speaks to the two hugely successful PR ladies about their career journeys, as well as all we need to know about the new PRCA NextGen initiative that they are a part of. Tune in!
“NextGen is just looking into that next generation of PR leaders, essentially.“
Bianca
“Development is all about looking quite honestly at what you’re not doing. Whether it be not well enough, or to the best of your ability or what you could be doing more of.”
– Bianca
Show highlights
“The best thing about PR is that there is no day that is the same, when you’re working in an agency.“
Suzanne
“I find myself quite an ambitious person and did something that I’ve been working towards for quite some time.”
Bianca
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