Dr. Noah St. John is a globally recognized mindset and high-performance coach, keynote speaker, and best-selling author known for helping entrepreneurs grow revenue fast while reclaiming time and freedom.
DR. NOAH ST. JOHN
Executive Coach, Keynote Speaker & Creator of “Afformations”
Dr. Noah St. John is a globally recognized mindset and high-performance coach, keynote speaker, and best-selling author known for helping entrepreneurs grow revenue fast while reclaiming time and freedom. Often described as the “mental health coach to the stars” and the “Zero Friction Doctor,” Noah has worked with entrepreneurs, CEOs, athletes, and high-achieving professionals to eliminate mental roadblocks, break through income ceilings, and create meaningful results without burning out.
His work is built on a breakthrough method he created in 1997 called Afformations a mindset tool that replaces forced positive statements with empowering questions designed to shift belief patterns and behavior. Instead of repeating “I am rich” while your brain argues back, Noah teaches people to ask, “Why am I so rich?” and let the mind begin searching for supportive answers. This simple shift has grown into a global movement of millions across more than 140 countries.
At the heart of Noah’s message is a practical idea: most people are trying to reach their goals with one foot on the gas and the other on the brake. He calls that brake “friction” or “head trash,” and his coaching focuses on removing it so progress becomes natural, faster, and sustainable.
About this Episode
→ Read the executive analysis inspired by this conversation
In this episode of the Matrix Green Pill Podcast, Hilmarie Hutchison speaks with Dr. Noah St. John about why so many driven entrepreneurs and leaders stay stuck despite working hard, setting goals, and following traditional success advice. Noah unpacks the moment that led him to create Afformations, a mindset method that replaces forced positive statements with empowering questions that the brain naturally engages with.
The conversation explores his concept of “Zero Friction,” revealing how unconscious beliefs and mental habits act like an invisible brake on performance, income, and fulfillment. Noah shares real-world examples from his work with CEOs, founders, and high achievers, showing how removing internal friction can unlock rapid growth without burnout. This episode offers a fresh perspective on mindset, success, and what it really takes to create lasting breakthroughs in both business and life.
DR. NOAH ST. JOHN
“Focus on the positive and focus on what I want and what I have, it does take effort.”
DR. NOAH ST. JOHN
Show highlights
DR. NOAH ST. JOHN
DR. NOAH ST. JOHN
Useful Links
Website :https://noahstjohn.com/
Instagram:https://www.instagram.com/noahstjohn/
Facebook: https://www.facebook.com/noahstjohn/
LinkedIn: https://www.instagram.com/noahstjohn/
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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