Peter Goodwin

Peter Goodwin is a British entrepreneur and longtime UAE resident whose career began in the fine art industry and evolved into building ventures that help others launch theirs.

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Hilmarie Hutchison

Peter Goodwin

Entrepreneur Enabler, CEO & Founder of idea-L

Peter Goodwin is a British entrepreneur and longtime UAE resident whose career began in the fine art industry and evolved into building ventures that help others launch theirs. After two decades working with founders—and founding companies himself—Peter created idea-L (Idea-Live), a “co-founder in your pocket” that blends AI guidance with human support to help anyone, anywhere, take an idea from spark to launch.

A believer that entrepreneurs are made (not born), Peter champions bravery, bias-to-action, and originality. He once cycled 9,000 km from the UK to Rwanda in 66 days to raise funds for sport in schools—an experience that sharpened his views on resilience, teamwork, and the goodness of people.

About this Episode

In this energizing conversation, Peter shares how a spontaneous “yes” to a charity ride became a life-shaping lesson in momentum—keep moving, choose your team wisely, and trust that most people want to help. He then dives into idea-L, a platform built from his frustration with how hard starting up can be and his conviction that anyone can be an entrepreneur with the right scaffolding.

Peter explains idea-L’s vision of a supportive, always-on co-founder that fills skill gaps, reduces isolation, and nudges daily progress. He introduces the PREVENT Matrix—seven common blockers the platform tackles: Psychology, Resources, Expertise, Vision, Execution, Network, and Timing. Beyond AI, idea-L keeps humans in the loop through a “team live” execution service and upcoming mentor matching, while its funding model uses Web3 to agentically deploy capital based on proof-of-work, not pitch theater.

You’ll also hear Peter’s practical playbook for founders: don’t rely on motivation—start anyway; “eat the frog” early; design your environment to help you win; and reframe “setbacks” as part of the path. His core advice: be brave, trust your instincts, and go where others aren’t.

“Don’t give up is definitely one of them. And keep moving. Choose your team wisely.”

Peter Goodwin

“I believe every child is an entrepreneur. It’s just difficult to remain an entrepreneur as you go through education and then you start to get boxed in certain areas and told you have to choose a career and stay in one thing.”
Peter Goodwin