Joe Whitehead

Joe Whitehead is the Managing Director of Avenue2, a premium luxury events company redefining bespoke experiences across the Middle East and beyond

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Hosted by

Hilmarie Hutchison

Joe Whitehead

Managing Director of avenue2 events.

Joe Whitehead is the Managing Director of Avenue2, a premium luxury events company redefining bespoke experiences across the Middle East and beyond. With a career spanning over two decades, Joe’s professional journey has taken him from London’s oil and gas industry to entrepreneurship in Dubai, building ventures in PR, consulting, and now high-end events.

Known for his adaptability, honesty, and commitment to innovation, Joe leads Avenue2 with a mission to elevate event standards while integrating sustainability and creativity into every experience.

About this Episode

In this dynamic episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Joe Whitehead to discuss the bold pivots and powerful lessons behind his multifaceted career. From an early dream of becoming a pilot, to navigating corporate layoffs and founding multiple businesses, Joe shares a deeply personal and inspiring story of resilience and reinvention.

He takes listeners through the evolution of Avenue2 — from a flexible concept to a globally ambitious luxury events brand. Joe dives into the challenges of the events industry, the importance of saying no, and how sustainability is shaping the future of premium experiences. He also introduces La Bohemia, an exciting new series of art and dining pop-ups across global cities, blending creativity with innovation.

This episode offers an honest look into entrepreneurship, risk-taking, and what it truly means to lead with vision. A must-listen for business builders, creative leaders, and anyone seeking inspiration to chart their own path.