Maxim Haartsen is the co-founder and CEO of eJaby, a groundbreaking e-commerce marketplace that provides premium overstock products at unbeatable value while reducing environmental impact.
Maxim Haartsen
Co-founder and CEO of eJaby
Maxim Haartsen is the co-founder and CEO of eJaby, a groundbreaking e-commerce marketplace that provides premium overstock products at unbeatable value while reducing environmental impact. With a background in life sciences and a career spanning pharmaceutical sales, marketing, and business development, Maxim has combined his expertise with his entrepreneurial spirit to tackle one of the world’s biggest challenges—food waste.
About this Episode
In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with visionary entrepreneur Maxim Haartsen to discuss his fascinating journey from a career in life sciences and big pharma to launching eJaby.
Maxim shares how his upbringing, influenced by his entrepreneurial grandfather, led him to think beyond the constraints of the corporate world. He takes us through his global career journey, from the Netherlands to Japan and the UAE, and explains how his experiences shaped his approach to business.
With food waste being a $64 billion problem in the MENA region, Maxim saw an opportunity to create a business that not only solves a critical issue but also provides real value to consumers and suppliers alike. He details how eJaby works, its impact on reducing waste, and how technology is playing a key role in transforming the supply chain.

“I made a very bold decision to follow my heart and to follow the feelings that drive me and that make me happy.”
Maxim Haartsen
“Follow your heart, because otherwise you won’t survive. Basically, passion is the most important stepping stone from my point of view. Resilience is another very important trait, passion plus resilience.”
Maxim Haartsen
Show highlights

“I learn from everyone. I’m sure I will learn from this conversation today. It is very inspirational to me to be able to do that.”
Maxim Haartsen
“It really comes down to the needs and the expectations of the end consumers and our technology is the conduit. Our technology caters for that convenience.”
Maxim Haartsen
Useful Links
Website: https://ejaby.io/
Instagram: https://www.instagram.com/haartsenmaxim/
LinkedIn: https://www.linkedin.com/in/maxim-haartsen-005b8a6/
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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