Mukta Purain

Mukta Purain is the visionary founder and CEO of MissPalettable, a pioneering beauty platform dedicated to ethical, sustainable, and transparent beauty.

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Hosted by

Hilmarie Hutchison

Mukta Purain

Founder & CEO of MissPalettable

Mukta Purain is the visionary founder and CEO of MissPalettable, a pioneering beauty platform dedicated to ethical, sustainable, and transparent beauty. With a background in finance and a passion for conscious beauty, Mukta has been instrumental in reshaping the beauty industry in the UAE by curating high-performance clean beauty brands and advocating for mindful consumption. Her journey from asset management to launching an industry-leading ethical beauty platform is a testament to her entrepreneurial drive and commitment to sustainable living.

About this Episode

In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Mukta Purain to discuss her inspiring journey from the finance world to becoming a changemaker in the beauty industry. Mukta shares how personal experience led her to identify a gap in the UAE beauty market and how she turned that into an opportunity by launching MissPalettable, a platform dedicated to clean, ethical, and sustainable beauty products.

Mukta delves into the challenges of bringing clean beauty to the GCC market, from navigating regulations to educating consumers on the importance of mindful consumption. She highlights the shift in beauty standards and how MissPalettable ensures transparency in its product curation by working closely with brand founders. The discussion also touches on the significance of slow beauty, the impact of fear-based marketing, and how authenticity and inclusivity are reshaping the industry.

As an advocate for sustainability, Mukta emphasizes the importance of buying less but buying better, challenging conventional beauty norms. She provides valuable insights into what consumers should look for when choosing clean and sustainable beauty products and how purpose-driven businesses can thrive despite challenges

“Building a brand that is sustainable and ethical is probably the hardest type of brand to build. It’s an extremely long journey.”

Mukta Purain

“When things are not going your way, it’s even more important to remind yourself of why you are doing it and have that motivate you to keep pushing forward.”
Mukta Purain