Wolfgang Hohmann, better known as Wolfi, is the founder of Wolfie's Bike Shop and a key figure in Dubai's cycling community.
Wolfi Hohmann
Owner and CEO of Wolfi’s
Wolfgang Hohmann, better known as Wolfi, is the founder of Wolfi’s Bike Shop and a key figure in Dubai’s cycling community. With over two decades of experience, he has transformed the cycling scene in the UAE from a niche interest to a globally recognised, vibrant community. Originating from Germany, Wolfi’s journey started in a small corner of his brother’s car repair shop and led to his significant influence in Dubai’s cycling revolution. His customer service roots in hospitality and his commitment to community building have been essential to his success.
About this Episode
In this captivating episode, Wolfi Hohmann shares his journey from humble beginnings in Germany to becoming a central figure in Dubai’s cycling community. Wolfi discusses his early career in hospitality, which honed his customer service skills, and how those skills have been integral to the success of Wolfi’s Bike Shop. He recounts the challenges he faced when opening his shop in Dubai 22 years ago and the strategies he used to overcome them.
He also reflects on the growth of cycling in the UAE, the pandemic’s influence on the sport, and how government infrastructure has helped fuel its popularity. Wolfi highlights how cycling has contributed to building community, improving mental health, and providing expatriates a sense of belonging. Tune in to hear this inspiring story and discover valuable insights for entrepreneurs and cycling enthusiasts alike.
“It was always lovely to see how the community was growing”
Wolfi Hohmann
“Be disciplined about it and ask yourself if you’re really putting in the effort the task deserves.”
Wolfi Hohmann
Show highlights
“Without difficult moments, I think I wouldn’t be here, nor would I have the opportunity to learn and improve.”
Wolfi Hohmann
“Creating a community around cycling was always very important because many people come here as expats seeking jobs, but they need a friend circle.”
Wolfi Hohmann
“Mental health is essential; that was how we connected well.”
Wolfi Hohmann
Useful Links
Website: https://wbs.ae/
Instagram: https://www.instagram.com/wolfidxb/
Facebook: https://www.facebook.com/wolfgang.hohmann.75/
YouTube: https://www.youtube.com/@wbsdxb
LinkedIn: https://ae.linkedin.com/in/wolfgang-hohmann-11bb9218
The Mat
