As the UK's youngest public company CEO, he's led Cush.Digital to the forefront of North Africa's digital landscape.
Aziz Musa
CEO of Cush.Digital
Aziz Musa, CEO of Cush.Digital, is a pioneering digital marketing strategist renowned for his resilience and innovation. Once the UK’s youngest public company CEO, Aziz now leads North Africa’s digital transformation through Cush.Digital. He has trained over 4,000 individuals in digital marketing and empowered youth-led startups across East Africa. From product innovation to AI strategy and cross-cultural leadership, Aziz’s journey is packed with wisdom and inspiration for the modern business leader.
About this Episode
In this episode of The Matrix Green Pill Podcast, follow Aziz Musa’s extraordinary path from a village in Lancashire to becoming a digital powerhouse in Sudan. Starting his first business at age 11, Aziz reflects on how faith, family, and global experience shaped his entrepreneurial vision. Discover how he overcame challenges—war, infrastructure gaps, and culture shock—while building Cush.Digital into a hub for innovation and education. Gain valuable insights into the power of resilience, ethical leadership, and the role of digital transformation in emerging markets.
“I’m a person of religion. I believe in God. I believe in the afterlife.”
Aziz Musa
“Resilience is a fundamental requirement of any entrepreneur, regardless of industry”
Aziz Musa
Show highlights
“As digital marketers, we are great at overusing technology.”
Aziz Musa
“Always do the right thing, and good things will happen to you in return. We’re all part of the same journey.”
Aziz Musa
“For as long as you can, stay calm. Just keep going and you will be able to get through any challenge.”
Aziz Musa
Useful Links
Website: https://cush.digital/
Instagram: https://www.instagram.com/azizmusa/
Facebook: https://www.facebook.com/profile.php?id=100095443986493
LinkedIn: https://www.linkedin.com/in/azizmusa/
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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