Mike Khouri

Mike Khouri, a visionary in the tech industry, is the CEO of Tactical, a global future creative and innovation studio based in Dubai.

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Hilmarie Hutchison

Mike Khouri

CEO at Tactical

Mike Khouri, a visionary in the tech industry, is the CEO of Tactical – a global future creative and innovation studio headquartered in Dubai. With deep expertise across technology, creativity, and strategic investment, Mike has built Tactical into a trailblazing force in digital innovation. Raised in the UAE, Mike’s passion lies in solving modern challenges with purpose-driven tech and design.

About this Episode

In this episode of The Matrix Green Pill Podcast, dive into the inspiring story of Mike Khouri as he shares how his early curiosity in tech evolved into a career that reshapes digital experiences worldwide. Hear how Mike navigated the 2008 financial crisis and founded Tactical, a studio delivering next-gen solutions to clients like Snapchat, TikTok, Meta, and Amazon.

Mike opens up about the value of failure, the promise of extended realities (XR), and Tactical’s culture of innovation and inclusivity. Discover how a people-first philosophy, cultural diversity, and smart tech form the foundation of Tactical’s global success. This episode is a masterclass in entrepreneurial grit and future-forward thinking—tune in for bold insights and practical inspiration.

“I want to be able to deliver the right results for the business and build the right business.”

Mike Khouri

“I truly believe that this is the moment that we’ll look back on in a couple of years and think – this is when it all really started.”
Mike Khouri

Show highlights

“Surround yourself with brilliant people and learn on the go.”

Mike Khouri

“Innovation is a huge driver of our business and our culture.”

Mike Khouri

“Diversity is really important for us, not just because it’s where great ideas come from but also because a lot of the work that we do works with global businesses.”

Mike Khouri