Wassim Merheby, a visionary technologist and leader, is the driving force behind Verofax. With a pioneering spirit,Wassim introduced Product Digital Twinning, revolutionizing consumer engagement for CPG and Retail sectors.
Wassim Merheby
CEO & Co-Founder of Verofax
Wassim Merheby is the CEO and Co-Founder of Verofax, a cutting-edge tech company reshaping the way brands and consumers interact. With an extensive background leading initiatives across Fortune 100 companies, Wassim’s revolutionary idea of Product Digital Twinning is driving innovation in consumer goods and retail.
His visionary tools like the Digital Product Passport are helping companies accelerate their journey toward sustainability and ESG compliance. Wassim’s mission is clear—merge tech with purpose to drive real-world impact.
About this Episode
In this episode of The Matrix Green Pill Podcast, Wassim Merheby shares his journey from tech innovator to sustainability advocate. Discover how digital twinning is changing consumer-brand relationships and enabling transparent, sustainable business models.
Wassim reveals how Verofax is building solutions that empower brands to lead in the ESG space, tackle environmental issues like microplastics, and educate future generations. You’ll also hear his tips on team-building, leadership, and the mindset needed to turn a vision into reality.
“There is no real interactive, real-time engagement between the brand and consumers, and we wanted to change that”
Wassim Merheby
“It’s not about the technology. It’s the transformation it sparks.”
Wassim Merheby
Show highlights
“We ensured that we developed a solution for digital products by sporting on the sustainable side.”
Wassim Merheby
“Your employees are your journey partners, and you need to ensure that they feel that way too”
Wassim Merheby
Useful Links
Website: https://verofax.com/
Instagram: https://www.instagram.com/verofaxltd/
Facebook: https://www.facebook.com/verofax
LinkedIn: https://www.linkedin.com/in/wassimmerheby/
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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