Wassim Merheby, a visionary technologist and leader, is the driving force behind Verofax. With a pioneering spirit,Wassim introduced Product Digital Twinning, revolutionizing consumer engagement for CPG and Retail sectors.
Wassim Merheby
CEO & Co-Founder of Verofax
Wassim Merheby, a visionary technologist and leader, is the driving force behind Verofax. With a pioneering spirit, Wassim introduced Product Digital Twinning, revolutionizing consumer engagement for CPG and Retail sectors. His innovative solutions, including the Digital Product Passport, facilitate companies on their path to Net-Zero and ESG markets.
Wassim’s impactful career spans Fortune 100 brands, aligning purpose with impact, and he remains committed to supporting Fortune 500 companies, fostering growth, and forging purpose-driven
About this Episode
Picture a world where technology reshapes how we engage with beloved brands. Join us on the Matrix Green Pill podcast with visionary trailblazer Wassim Merheby, the mastermind behind Verofax.
Wassim unveils the game-changing concept of digital twinning, revolutionising consumer interactions and championing environmental sustainability through the ingenious Digital Product Passport solution. Wassim’s life philosophy led him to Verofax and a mission to drive scientific research on microplastics and educate the next generation on eco-friendly choices. He shares his rollercoaster journey, offering priceless advice on building dream teams.
Dive into Wassim’s tale of resilience, navigating challenges, and empowering startups. This episode is a treasure trove of insights from a tech-sustainability pioneer.
“There is no real interactive, real-time engagement between the brand and consumers, and we wanted to change that”
Wassim Merheby
“It’s not about the technology. It’s the transformation it sparks.”
Wassim Merheby
Show highlights
“We ensured that we developed a solution for digital products by sporting on the sustainable side.”
Wassim Merheby
“ Your employees are your journey partners, and you need to ensure that they feel that way too”
Wassim Merheby
Useful Links
Website: https://verofax.com/
Instagram: https://www.instagram.com/verofaxltd/
Facebook: https://www.facebook.com/verofax
LinkedIn: https://www.linkedin.com/in/wassimmerheby/
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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