Turning Tables in Dubai: Leo Dovbenko's Shift from the Hospitality to IT
Leo Dovbenko
CEO & Co-Founder – YallaMarket & YallaHub
Leo Dovbenko is a serial entrepreneur, CEO, and Co-Founder of YallaMarket and YallaHub. With over 15 years of experience and 15 launched projects—three of them successful startups in the UAE—Leo is reshaping the e-commerce space through innovation and bold strategy. His YallaHub platform successfully introduced 70+ brands into the UAE market in just 3 months.
About this Episode
Brace yourself for an engaging conversation with Leo Dovbenko, a business leader who turned tables—literally and figuratively. From his humble beginnings in the hospitality industry to launching YallaMarket and YallaHub, Leo’s journey is packed with resilience, innovation, and a strong entrepreneurial mindset.
Leo shares how identifying a market gap led him from restaurant operations to tech solutions, the lessons he learned on leadership, and how he attracts top talent. This episode is your backstage pass to the bold thinking that’s redefining e-commerce in the UAE.

“In this market, word of mouth is quite important; reputation and recommendation.”
Leo Dovbenko
“Don’t expect fast results”
Leo Dovbenko
Show highlights

“I believe for us it’s simple to be on the job”
Leo Dovbenko
“We are the guys who are creating innovations”
Leo Dovbenko
Useful Links
Website: https://yallahub.ae/
Instagram: https://www.instagram.com/leodovbenko_eng
Facebook: https://www.facebook.com/leonid.dovbenko
LinkedIn: https://www.linkedin.com/in/leodovbenko/
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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