Ways in which podcasts benefit your business :
The constant increase in podcast listeners has created a huge potential in the business area for high-quality, well-executed, effective podcasts. Despite the fact that the number of monthly podcast listeners is expected to reach 112 million by 2021, many companies are still unsure why podcasting should be a part of their marketing strategy. Let’s see the ways in which podcasts benefit your business.
However, with 17% of marketers including a podcast into their marketing plan last year, there’s no time to wait for your competitors to enter the field and set the standard. Here are seven ways that a podcast may mix with and strengthen your brand to help offer context for why an audio strategy should be a part of your marketing efforts.
The Advantages of Brand Strength
An educational, entertaining podcast paves the way for your company to grow its reputation and position itself as an authority in the industry. Your podcast might be a typical interview format or a more creative approach, but in any case, you’re developing credibility with your audience by placing your brand as a thought leader in your field.
The Advantages of Promoting Experts
Let’s face it: no one understands the worth of your company better than your employees. Podcasting allows your organization’s leaders and internal specialists to establish their own presence in the field, which only adds credibility to your brand. Not to add, the structure of podcasts allows your presenter to express your brand’s message in a way that resonates with your audience more effectively than any blog post could.
The Advantages of Reaching a New Audience
Traditional content marketing only takes you so far in terms of interacting with your audience. Even if we’d want to think otherwise, not everyone will read your blog articles or download your whitepapers. Fortunately, your podcast can reach a completely new audience. As more people turn to podcasts to acquire excellent material, the chance to contribute knowledge is too big to pass up.
The Advantages of Better SEO
Think again if you thought SEO simply applied to textual material! Podcasts score high in Google, especially when that material is used across several properties. Not to mention, by including the same keywords that are currently driving your entire content strategy into your podcast episodes, you can profit from the search audience you’re already targeting.
The Advantages of Creating a Network
Podcasting is a medium that is driven by the community. As your audience expands, so do your chances of connecting with them. A podcast allows you to engage your target audience in a two-way dialogue by asking them to communicate more with you and other listeners, allowing you to better learn what they enjoy about your business and what may be improved.
The Advantages of a Content Machine
Every marketer understands the need for evergreen content, and podcasts are ideal since they allow listeners to download episodes from a backlog. Better yet, as your podcast increases in popularity, your brand will be more appealing to new listeners who will be able to choose from a variety of themes that are relevant to their unique requirements.
However, don’t conceive of a podcast as a solitary piece of material. Podcasts have the potential to be the driving force behind your whole content strategy. Aside from evergreen episodes, you may make snippets for social media, video versions for YouTube, and even transcribe episodes for promotion on your blog.
A podcast should not be another item on your to-do list. Instead, it might be a means to do things differently while still developing a community. Your brand’s show allows you to accomplish all of your marketing more effectively while also offering possibilities to engage with people and initiate dialogues.
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