Technological development and evolution have drastically changed how we get information. Podcasts represent one of the most engaging channels with meteoric growth in popularity. The podcasting medium has matured to the point that it is now considered a premium medium on par with film, literature, television, and music globally.
Countries like the United Arab Nations (UAE) have witnessed a rise in podcasting. In 2019, according to a report from Markettiers, three-quarters (76%) of UAE residents had heard of podcasting, suggesting that we are nearing a “tipping point” when “frequent listeners” will soon characterize a large percentage of the nation.
Additionally, the Podcast in MENA: State of the Industry report 2020 from Amaeya Media found that more people listened to podcasts this year than ever before, with entertainment podcasts being the most popular kind of podcast by far, followed by self-help and development podcasts.
It is impossible to deny the impact of podcasting on media, especially in the UAE. Below we will look at the impact of podcasting on media in the UAE.
Wide Acceptability and Trust
Regular podcast listeners trust podcasts more than any other medium. According to Markettiers, 92% of weekly podcast listeners trust podcasts more than established media forms. This shows that podcasts have a huge impact on the UAE media landscape
More Accessible Information
There is no real prep work involved in listening to a podcast since they are so easily accessible. It is quite easy to do. Podcasts are accessible to anybody with a simple device, such as a smartphone. All you have to do is use podcast apps like Spotify, Apple Podcast, Google Podcast, etc.
Additionally, podcasts like the Matrix Green Pill allow you to listen on their website. It is a promising media format because it can communicate amazing tales without the use of images and because it fits in well with our hectic “on-the-go” lifestyle. Hence, one impact of podcasting on media in the UAE is to make more people access to quality information
Community Building
Podcasts can help build communities within the UAE media landscape. The most popular podcasts usually have a dedicated fan base that eagerly anticipates the publication of each new episode. Since many listeners are already using their phones to listen to podcasts, it’s simple for them to jump on social media to talk about the show and interact with other listeners.
Stronger Connections
Podcasts are a very intimate media medium. Podcasts aren’t only for keeping up with the latest news and happenings. Another impact of podcasting on media is that it is easier to get to know people on a more personal level. Compared to other forms of media in the UAE’s media landscape, podcasting allows people to share their stories, experiences, achievements, and challenges with people. For example, the Matrix Green Pill is an ideal podcast to learn from different successful business leaders, innovators and entrepreneurs like Hiba Jaber, Daryl Urbanksi, Ron Bauer, Vimbai Masiyiwa and many more. Listeners learn new things from successful entrepreneurs in fun and engaging ways, while connecting to their relatable stories and experiences.
Final Thoughts
The impact of podcasting on media in the UAE will keep increasing as podcasting evolves. This is because podcasts have created a niche that any other medium cannot fill in the UAE’s media landscape. It gives people a platform to share their ideas and opinions and a wealth of information while keeping listeners amused. Also, podcasts can be easily listened to while engaging in other activities.
