Podcasting is growing tremendously to disseminate knowledge and establish connections with audiences in Dubai and across the globe. More people are listening to podcasts today than ever, thanks to the incredible reach of smartphones. Some people do it once a day, during others once a week to stay abreast of breaking news or a particular topic. In 2019, there were about 1.3 million regular podcast listeners in UAE.
One of the main benefits of podcasts is the convenience they offer, allowing listeners to learn and be entertained while on the go. In addition to the convenience factor, podcasts also provide access to a wide range of topics and perspectives, and allow listeners the ability to pause and rewind content as needed.
There are various benefits of listening to podcasts. For example, we learn new things, the latest trends, or relax our minds. Similarly, businesses utilize podcasts for several things, such as disseminating information about new goods, business information, or general industry knowledge. As a result, businesses and organizations in Dubai will benefit greatly from including podcasts in their marketing strategy.
There are numerous benefits of podcasting for business.
These benefits include
Better Connection
Hearing the presenter’s voice creates a more personal connection than reading text online. If you release podcasts consistently, your audience will become used to hearing your voice and learning your presenting style. This is what keeps them coming back and reminds them of your business. You can reach many possible new clients more intimately via podcasts. They have a clearer understanding of who you are as a person and what you stand for as a company.
Reach more Audience
It’s likely that if you’ve worked in marketing for any length of time, you’ve heard the phrase “didn’t have the time” used more times than you can count. The portability of podcasts makes them ideal for catering to such audiences. In addition, due to the portable nature of podcasts, listeners can tune in while doing other things, such as going to work, strolling, and jogging.
Cost Effective
Contrary to other, more expensive forms of advertising, podcasting doesn’t need a huge investment. With the low barrier to entry that podcasting presents, it’s little wonder that so many people want to start their own. A business or organization can start a podcast with just a microphone and an online host. Additionally, numerous podcasts help showcase talents and businesses influencing and shaping their region’s future. The Matrix Green Pill is a good example. Every Wednesday, the podcast airs interviews with interesting individuals whose lives have something to teach. During these sessions, guests are encouraged to share their “Green Pill Moment” or life-altering experiences. The hosts of this podcast are always on the lookout for useful advice and lessons to glean from their guests, whose stories and experiences are themselves inspirational.
Brand Awareness
Regular podcasts build brand recognition by constantly being present in listeners’ lives. When creating a podcast, you might include details about your products pertinent to the subject matter. It is best to think of the podcasts as an audio version of an advertisement for your company.
Increased Awareness leads to Increased Revenue
Profits are crucial, and in recent years, podcasts have shown to be a great method to increase them. A podcast’s extra visibility has significantly influenced your business results, whether you use it to promote affiliate programs, sell your items, or promote your consulting services. One of the key benefits of podcasts is that they generate genuine connections and foster brand loyalty by introducing listeners to the individuals behind the company.
As you plan your marketing strategy for the year, including podcasting in your plans will benefit your business and organizations. You will witness tremendous growth in your business if you fully maximize podcasting.
