Social Media Trending – What to expect in the second half of this year
In recent years, the social media scene has made our world increasingly interconnected – influencing the way we live, work, and communicate. The ripple effect of this social media trending has determined the direction life takes for the majority of the world’s population.
With world economies brought to their knees by the mandatory lockdowns that have been put in place, social media has gained in popularity as the tool of choice for fast communication in the absence of face-to-face interactions.
This trend has grown in leaps and bounds to a point where it could become the new norm going forward.
Here are some thoughts on the social media trending forecast in 2020 and what we expect to see in the second half of 2020 and beyond.
Brands To Change The Way They Evaluate Social Media Interactions
To remain relevant and keep selling, marketers are shifting the way they look at social media trends. The number of followers and Likes will not carry much weight. What marketers will be interested in is the number of interactions.
Therefore, there will be a shift towards paying more attention to what is being said on their social media platforms and not so much how many people are following them. Making your business or brand sociable is a key component of digital marketing.
According to Sprout Social, social listening will give brands a clearer picture of what the target market wants and how they want it.
TikTok’s popularity in the niche platforms poised to continue rising
Led by influencers in the beauty and fashion industries, TikTok took the e-commerce world by storm in 2019. As a whole, niche social platforms like Facebook, WhatsApp, LinkedIn, and Instagram continue to grow in popularity.
Whats New In Publishing predicts that TikTok will keep rising and that it will probably surpass Facebook’s Lasso and Instagram’s Reels because of aggressive marketing campaigns coupled with its expansion geographically.
Older generation to step back from the social media onslaught
The older generation is finding it hard to handle the information offered on social media constantly. Therefore, many are opting for social media detox. According to Smart Insights, many are opting to close their accounts and keep off social media platforms totally. This trend will continue in 2020 as the older generation try to find a balance between the information they consume and their sanity.
The younger generation is more prone to use and trust social media. Thus, it will continue to provide the target market for brands in 2020.
Podcasts’ popularity continues to grow
Podcasts are the in-thing for the generation that likes to multitask. You can drive, cook, or jog while listening to your favourite motivational speaker or marketing strategist.
Since they are also cheap to produce, we will experience a surge in the popularity of podcasts in 2020. This blogger gives great insight into reasons podcasts will remain popular in 2020.
Somehow, the list is showing us a picture of where social media trending is heading in the remaining half of 2020 and beyond. Post COVID-19, social media, and digital marketing will probably never be the same as before.
The social media landscape has also gone through some major changes and the trend is bound to continue. It is, therefore, imperative that we keep ourselves informed on the changes and new trends.
It is also important to make sure we keep on the right side of the law. Undeniably, more and more of the law enforcement agencies are tightening the regulations that govern social media use. Also, stringent legal inspection measures are being put in place.
This blog appeared first on the Matrix Public Relations blog.
