Podcasts have gained popularity over the past several years, with numerous listeners tuning in to hear their favorite hosts talk about anything from politics to pop culture. However, as more and more podcasts enter the market, it can be difficult for creators to stand out and attract new listeners. This is where podcast audiograms come in. In this article, we explore what podcast audiograms are and how to make them.
What Is An Audiogram?
An audiogram is a brief video clip that displays an audio waveform with a static or animated image overlay and subtitles. The waveform, made from a segment of a podcast episode—typically an intriguing snippet or quote—is intended to grab the attention of viewers and convince them to listen to the entire episode. You can use audiograms on a podcast website or blog in addition to social media sites like Instagram, Twitter, and LinkedIn, where they are frequently shared. For example, The Matrix Green Pill Podcast, a podcast that features inspiring stories of real people making a positive impact on society, often uses this technique. Matrix Green podcast creates audiograms from different episodes from podcasts and posts them on Instagram and other social media platforms.
How To Make Audiogram For Podcast
Making an audiogram for your podcast is easy and can be done with minimal equipment and software.
- The first step is to select an audio clip. Choose an intriguing segment from your podcast episode. It might be a humorous moment, a philosophical comment, or a preview of an upcoming episode. Make sure it lasts between 15 and 60 seconds.
- The next step is to create the podcast audio waveform. Use an audiogram generator tool to create an audio waveform from your chosen clip. There are numerous free and paid options online. For example, VEED.IO is a tool that allows you to create a visual representation of any sound and make the audiogram more visually appealing.
- Choose a visually appealing static or animated image to go with your podcast audio waveform. Make sure the image is relevant to your podcast and will catch the attention of your viewers. Overlay the image on top of the audio waveform, and then add subtitles that highlight the audio excerpt you’ve selected.
- Share your audiogram on your favorite social media channel, along with a call to action encouraging your followers to listen to the entire podcast episode. You can also include the audiogram on your podcast website or blog.
Conclusion
Podcast audiograms are a powerful tool for increasing interaction and attracting new listeners to your show. Audiograms can make your material more shareable and visually appealing on social media platforms by combining a podcast audio wave, an image overlay, and subtitles. You can also urge your audience to listen to the complete episode and increase brand awareness by incorporating teasers, branding components, and calls to action.
