A podcast analytics tool is an essential arsenal for any podcast host. Depending on your niche, it tells you how well your podcast is doing in the podcasting industry. A podcast analytics tool details your number of listens and how often your episodes are listened to. In addition, it highlights the countries where your podcast listeners are from, amount of downloads, and ranks your episodes. For instance, a podcast like Matrix Green Pill that focuses on real-life experiences and achievements of entrepreneurs in the UAE, uses a podcast analytics tool to track its performance.
Why do they matter
Aside from these tools helping with podcast tracking, these are reasons why podcast analytics tools are necessary for any podcaster.
- They help you understand how you can serve your audience better
- It enhances your effectiveness, so you’ll know where to put in extra effort
- You carve out a specific monetization plan from your podcast
- It helps you stay ready and better suited for changes in the podcast space
Now that we understand what a podcast analytics tool is and why it matters, here are some of the top ones for podcast tracking.
1. Blubrry
Blubrry is a podcast hosting, publishing, and analytics platform. It is IAB certified to provide standard podcast measurement guidelines. The platform offers customer support and accurate data points of where, how often, and how long listeners stay on your podcast. They have a free plan that includes most, but not all, analytics. Their affordable standard plan is comprehensive, with all tools needed for podcast tracking.
2. Podtrac
Podtrac is one of the most influential podcast analytics tools and has been free for the longest time. It provides data to track your podcast trends and audience across all podcast channels. You also get a survey tool that helps give you more insight into your audience.
3. Chartable
Chartable is one podcast analytics platform that is focused solely on collecting statistics. Their top-selling features include SmartAds, SmartPromos, and SmartLinks. They offer their tools to both publishers and advertisers. With these features, you can track the monetization and growth of your podcast.
4. Anchor
Anchor by Spotify is one of the best free podcast analytics tools. It allows full access to audience statistics like their location, age, gender, apps used, etc. Its easy-to-use dashboard and several features make it a go-to for podcast beginners.
5. Transistor
Asides from providing audience data, Transistor also details total monthly listens, listens per episode, average downloads per episode, and so on. Its selling point is the website generation tool that allows users to pick a theme and automatically generate a podcast website. It has a starter, professional and business package for all these incredible features.
6. Castos
With this podcast analytics tool, you can access all you need to serve your audience better. This includes tracking top episodes, listeners’ behavior, demography, etc. The platform allows users to have a personalized landing page for every podcast published to make it easier for listeners to subscribe, search for episodes, and connect with you.
7. Podbean
On Podbean, you can easily evaluate your podcast statistics and download the analytics. The podcast analytics tool provides useful features like easy and scheduled publishing, ultimate hosting, domain integration, etc. It is also one of the best platforms for podcast monetization and analytics.
We have compiled some of the best tools for podcast tracking for you. Now, all you have to do is choose the one that fits your needs and optimize your podcast journey!
