When you start thinking of podcast partnership, it means your podcast has grown in terms of listener base and audience reach. However, to successfully secure a sponsorship, they are essential guidelines to follow. The best guide to writing a sponsorship proposal will be the focus of this article today. Follow through.
What is a podcast sponsorship?
A podcast sponsorship is a contract between two parties, usually a content creator, a podcaster in this case and a brand. The brand provides some form of compensation (primarily monetary) to the podcaster to advertise and create engaging content around the brand to leverage the podcast’s audience as potential customers.
For instance, when Matrix Green Pill, the Dubai-based leading podcast for real inspirational stories of exceptional people, partners with a brand to advertise the brand’s products, the partnership creates a podcast sponsorship
There are two forms of podcast sponsorship proposals: from the podcaster to the sponsor; or from the sponsor to the podcaster
.
Why write a podcast sponsorship proposal
Depending on the podcast sponsorship packages you and the brand you are working with opt for, writing a proposal for sponsorship can turn what might have started as a hobby or side gig into a full-time career.
It is also a win-win for every podcaster as it provides the perfect opportunity to monetize your show, add value to your listeners and grow your audience reach.
Guide to writing a successful podcast sponsorship proposal
Here is a straightforward process for writing a winning proposal for sponsorship as a podcaster.
Step 1: Do your research
The first step to creating a sponsorship proposal is to carry out your due diligence. Research the brands you would like to work with, whether their values align with yours and the kind of customers they are after.
Furthermore, your research will help you determine the brand your audience resonates with the most. Working with the wrong sponsor can result in losing listeners’ interest in your podcast, as it does not align with their interests or needs. Proper research can prevent you from such loss.
Step 2: Craft a catching pitch for your show
After your research, you can begin creating the podcast sponsorship proposal. In writing your proposal, you have to go with a strong structure that will sustain the interest of the sponsor till the last paragraph.
A good proposal should include details about you in relation to your podcast, your podcast itself and your intention to work with the sponsor
Step 3: Use audience data and case studies
Audience data can help your potential sponsor know that your listeners are their potential customers. Let the sponsor see the details of your listeners, like their age and location. The information you include should also demonstrate that the brand’s services can solve your audience’s pain points and that you are in the correct position to influence their purchasing behaviour.
In addition, you can include past case studies. For example, if you have worked with a brand previously and delivered the desired results, you can include this information to demonstrate your ability to get the job done.
Step 4: Be unique
As much as your proposal for sponsorship is not about you but what you can offer the brand, ensure you still let your personality show. Let the brand see who the person they are working with is, the dedication you put into your show and why a partnership is mutually beneficial. Most importantly, don’t copy others
Step 5: Make it easy to do a follow-up
After you have your podcast proposal, putting your contact information in the document will be helpful. It can include your social media handles, email addresses, phone numbers, etc. In all, ensure they are information that they can use to reach you easily. You never know when their reply will come through.
Conclusion
A podcast sponsorship proposal is like every other valid contract, binding and enforceable. Remember to set the terms that benefit you and the brand and protect yourself from legal hassles.
